How to choose a paint color


There are billions of paint colors out there. You scroll online or walk into a store and suddenly you’re staring at hundreds of colors that look almost the same, just in slightly different shades. Your husband may think they’re all identical, but trust me, there is a difference.

Choosing a paint color can feel overwhelming, especially because the lighting in a store is completely different from the lighting in your home. Sunlight, shade, and even the other colors in your space can make a paint color look nothing like what you expected (color theory illusion is real). I hear people say all the time, “This isn’t what I thought it would look like.” And it’s true, it often isn’t! That’s why I’m here to share tips on how to choose the right paint color for your space.

  1. Start with the mood and purpose of your space.
    How do you want the room to feel? I personally love a bright, airy feel, so I tend to gravitate toward lighter colors. Living in Oregon, where it rains much of the year, I like my spaces to feel light and uplifting. That said, I also love darker tones, which is why I bring in warmth and depth through wood elements.

  2. Look at your existing elements.
    This includes flooring, cabinets, countertops, artwork, and any existing color palettes in the room. Your paint color should complement these features, not compete with them.

  3. Consider your lighting.
    Natural light and light fixtures can drastically change how a color looks. A paint shade may appear completely different on each wall depending on exposure and bulb type. Be sure to test your paint on multiple walls to see how it truly reads throughout the day.

  4. Narrow it down with inspiration.
    Browse Pinterest or magazines and save images you’re drawn to. Patterns will start to emerge and certain colors, moods, or styles you consistently love.

  5. Test the paint.
    As mentioned earlier, paint can look different on every wall. I recommend painting large swatches directly on your wall rather than relying on tiny samples. Also, the brand of paint truly matters, different formulas can affect the final color and finish.

Paint color by Farrow & Ball